Probably not the most interesting topic for existing users… but I’m supposed to spend some chunk of my time on marketing, and so this morning I’ve been thinking about Bike’s tagline.
To this point Bike’s taglines have been:
Tool for thought I think this is most descriptive of my goals, but it’s generic term for whole category of software and maybe that’s a problem? Anyway that’s why I stopped using.
Outline writing, lists and notes This is what I’m using currently. This lists things you can do with Bike, but it’s getting old for me and “Outline writing” seems like a confusing first phrase of a tagline.
I think the goal should be two things:
A phrase that I can look at to remind me of Bike picture design
A phrase that a new user who doesn’t know about Bike will read after “Bike Outliner” to understand the software a bit more and decide if they should read future.
With that in mind I want to get “thinking” somewhere in the tagline. For my own use that’s Bike’s core feature. One possibility is to go back to Tool for thought. Another possibility is to changes to something like Thinking, writing and notes. Or maybe something else?
Anyway if you have any opinions please let me know. And if you don’t … I understand very well Phew!
Thanks! Good news is I had already made this change, but without any grammatical logic behind it… I just thought the “and” was distracting. Good to know that I have grammar on my side (doesn’t happen often) too!
Current version of everything is here:
Still a work in progress, will always be a work in progress, but I’m happy with the general change so far.